search engine optimisation

"Setting up a web site is only half the job; making sure people can find the site is the other. The higher your site ranks in the search engines the greater the likelihood that your site will
attract qualified traffic, resulting in
increased sales

Top Sydney search engine optimisation expert James A Kellie, Director of Seo Services at Seo-Xpress.com outlines the process of maximizing search engine positioning using search engine optimisation - one of the most profitable ways to get traffic from the search engines.

Dear Web Site Owner

The profitability of your web site is directly related to the number of visitors it gets.

Even the best site with the best product won't make money if people can't find it. You need to have a top 20 search engine position with the major search engines (Google, Yahoo and MSN) or your web business will likely fail!

Is your web site listed in the Top 20 of Google when someone searches for your product or service? If not, your prospect can't find you and they'll simply click onto your competitors web site or do a new search. (Do you go past the first 1 or 2 pages?)

Does anyone look beyond the first 20 results (the first 1-2 pages) returned from a search? The simple answer is No.

Search engines can drive the most traffic to your web site and their huge databases contain information about Millions of web pages which are located on the Internet. Yahoo (www.yahoo.com), Google (www.google.com), MSN (www.msn.com) are examples of such search engines.

By using a search engine, anybody can quickly and easily find a web site with the information needed. So ask yourself, "Can Internet users find my site when they need my information or service?"

If you've created the best web site in the world, offer the best products or services, all of that means nothing if no one can find your site.

When your site is competing with over 8 Billion other web pages and documents (in Google alone), you need professional internet marketing help to get you into the Top 20 and keep you there!

The good news is that we know how to get you a top position. We specialize in assisting web site owners like you rank highly in the Top 20 of the major search engines by utilizing a process called search engine optimisation allowing people to easily locate your site!

But don't take my word for it...listen to what some of our satisfied clients have to say...

 

"Since using your search engine optimization service, not only are we now prominent on searches where we hardly rated a mention before, the majority of our bookings now (around 95%) are Internet-based We realize more and more the importance of having a good, informative web site that stands alone. Our reliance on print media has diminished to the point where we now only advertise in one publication."

Very best wishes
Anne (Elliott) and Ron Bradford
Cloudlands Retreat
World Heritage Blue Mountains
www.cloudlands.com.au
Ph 02 4782 7376 Int 61 2 4782 7376

24 number 1's
86 top 5's
112 top 10's

 

" Hi James, that is fantastic, well done. I will be having a new web site built: www.----------.com.au which will be aimed both at the (-----) market and (----) market, I will definitely be asking you to do the
optimisation work for this new site soon.
Thank you so much and keep up the good work for me. Any time you need a recommendation send them my email or telephone number!!!! "

Debbie
http://www.japanesemountainretreat.com.au
Yarra Valley Victoria

8 number 1's
61 top 5's
83 top 10's

 

"Hi James, well what can I say. #195 in Google when you started the search engine optimisation of our web site, to now consistently being in the top 10 in Google. Plus we're getting plenty of new bookings from the added exposure. Thanks."
Hans
Victoria Court Hotel
Potts Point Sydney.

10 number 1's
33 top 5's
43 top 10's

 

"Hi James & Seo --xpress staff,
Please renew my optimisation service.
You have made a huge difference to my bookings.
Many Thanks."

Lyn Rundle
http://www.bateaubaybeachfront.com.au
Central Coast Accommodation

 

"Have just been looking at Google results. We are coming up well."

Robert Kemis
http://www.kemeys.com.au
NSW

116 number 1's
208 top 5's
225 top 10's

 

"We are starting to receive good responses."

Richard Taylor
http://www.tuscanyontor.com.au
Queensland

21 number 1's
73 top 5's
86 top 10's

 

Now before I get into the details of how we get your top-20 rankings, if you need convincing that search is the way to go to attract customers to your web site, check out what Some Of The Most Reliable, 3rd Party Sources on the Internet have to say...

  • Search engine marketing is heading for the commercial big time with analysts predicting that the sector will generate a 65 per cent year-on-year increase of spending in 2008.
  • Internet researchers Frost & Sullivan estimates Google had 60 per cent of the revenue from commercial searches in Australia last year, far ahead of rivals Sensis, owned by Telstra, and Overture, which provide search functions for ninemsn and Yahoo! Australia.
  • Nikhil Bhatla, manager for desktop search at Google says "Most people have stopped using the Yellow Pages and have started using the Web."
    Fully 20% of Web search queries are clearly identifiable and local in nature. It’s a very large category and it reflects the way people live their lives. Most people do things that are within a 16-mile radius of where they live.

  • Search engines create more awareness about web sites than all advertising combined — including banners, newspapers, TV and radio (as reported by IMT Strategies, a division of the Meta Group).
  • Look at the Numbers: eMarketer reports that budgets for Internet marketing will surpass those for radio in the foreseeable future. Radio has been around 80 years. The commercial Internet is just over 10 years old. The last time this happened is when TV ad spending overtook radio in the '50s.
  • And look what I found in a recent issue of Target Marketing Magazine...

Top Ways Web sites Are Discovered

Banner ads

1%

Targeted email

1.2%

TV spots

1.4%

"By accident"

2.1%

Magazine ads

4.4%

Word-of-mouth

20%

Random Surfing

20%

Search Engines

46%

 

Here's some search engine FACTS...

FACT 1 : More than 55 percent of all Internet purchases begin with a search engine, but 93 percent of these consumers do not look past the first two pages of search engine results.

FACT 2 : Thirty-three percent of users think that if a company has a top ranking on a search engine, it is a leader in its field.

FACT 3 : Search traffic. Google: 35%, Yahoo: 28%, AOL: 16%, MSN: 15%, others: 6%. *Source: SearchEngineWatch.com

FACT 4 : Search Engine Market Share by 'Visits' within Australia

1 Google Australia www.google.com.au 50.08%
2 Yahoo! Australia & New Zealand au.yahoo.com 23.6%
3 Ninemsn Search search.ninemsn.com.au 8.4%
4 Yahoo! Australia Search au.search.yahoo.com 5.31%
5 Google Australia Image Search images.google.com.au 4.30%
(Nielson / NetRatings for December 2006)

 

In the organic listings field, there are three major search engines and about six minor ones. Google, Yahoo and MSN are considered the Big 3 as they each have their own unique spiders and ranking algorithms. Following the Big 3 are AOL, Ask, My Way, Earthlink, Dogpile plus Lycos, Netscape, AltaVista, FAST, Excite and more!

Each of the six smaller search tools mentioned above has some sort of loyal-user following though they are not nearly as popular as the Big 3 A primary reason for this is the fact that the six smaller search tools are actually fed results from one or more of the Big 3

Are you starting to see the absolute profitable power of pulling in traffic from search engines?

Customers come to your web site because they're searching for what you are selling!

Shouldn't you make sure that your marketing strategy includes search?

A Top Ranking On Google, Yahoo And MSN Alone Puts Your Web site In Front Of More Than 87% Of All Internet Users.

The sooner you get started -- the sooner your site will be listed on the major search engines and achieve a top search engine ranking.

We've been successfully servicing clients throughout Australia for years, and if you know anything at all about search engine optimisation...I'll tell you one very obvious FACT...you get better and better after you've optimised hundreds of web sites!

We've gone through a couple of major search engine algorithm updates (Florida, Bourbon and Jagger) and our clients still came out on top! Plus we've tested and tried many different methods and strategies with sites in different industries...the bottom line is this...do you think you could trust us to rank your site at the top of Google, Yahoo and MSN after we've successfully optimised hundreds of sites?

Our years of experience will work to your advantage with many of our clients achieving #1 Positions! Click here for actual proof

Impressive isn't it?

Now here's how we'll get you into the top positions...

Phase One : Keyword Research and Selection - our team will develop a preliminary list of search terms that are likely to reach the desired target audience. We will review the search terms with the you to ensure that the most relevant terms are selected.

Phase Two : Site Design & Structure - our technical experts will review the current Web Site's application architecture, navigation systems, scripts, and layout to identify any required corrections or opportunities to improve performance.

Phase Three : Organic Web Page Optimisation - we will develop and integrate into the Web site 10-15 pages that are optimised to rank well within the free (organic) listings on the major search engines. Existing content will be used whenever possible.

Phase Four : Search Engine Submission - Your site will easily be indexed by the major search engines via our advanced linking strategies. Plus we manually submit your web site to the major online directories as well as submitting to the top tier 2 search engines and directories.

Phase Five : External Profile Development & Off-Page Optimisation - our team will carry out additional link building activities, including directory submissions, to support the site's rankings for key search terms and improve / strengthen the sites link popularity as deemed necessary.

Phase Six : Ongoing Monitoring, Reporting & Adjustment - quarterly keyword ranking reports are emailed to you during the 12 month service. Our detailed reports ensure that you understand the specialist technical work of our search engine campaign over time. Plus if the search engine algorithms change during the service, we'll redo your site to fit the new ranking requirements.

Seo-Xpress optimisation services will put your Web site on the road to online success with a top search engine ranking and increased traffic.

Start enjoying the many benefits of a top search engine position today...

  • Make Google*, Yahoo*, AOL* and MSN* your best salesmen, and the best part? You don’t have to pay them, not even a penny, they’ll work day and night for you for FREE…
  • You don't search for customers. They search for you. Imagine all the buyers you'll get when your prospects type in YOUR keywords and find YOUR web site right there on the first page or two.
  • Become a big player in the high-profit search engine game. Thirty-three percent of users think that if a company has a top ranking on a search engine, it is a leader in its field.

Do you want to know more about our Seo-Xpress service?

Here's some of the major non-fee search engines and directories we either manually submit your site to or get it indexed via our advanced linking strategies :

 

 

Using our services, you can now put all of your online promoting efforts on complete AUTOPILOT!

Spend your valuable time running your business and making more money, rather than tearing your hair out trying to make your Internet site work!


To sweeten the deal, all new orders placed by the end of will get the following search engine marketing BONUSES...FREE.

As a EXTRA bonus today we will set up a Google Adwords account for your website and optimise the campaign for 30 keywords. We'll write a minimum of 4 ads targeted for your market and install the tracking code so you'll easily know which keywords are the profitable ones! Plus we'll give you $50 worth of clicks to get started!

Get a professional to set up your Google Adwords Account easily! (worth $495 AU)

If you're already advertising with Google Adwords we'll either give you up to 1 hour free consultation on how to improve and optimise your existing campaign or we'll optimise up to 30 keywords and 4 ads of your campaign for better CTR, bid prices and profits!

PLUS...
If you place your order today we'll include this must-have essential reading bonus FREE ($97 value)

"Adwords Made Easy" details simple, foolproof strategies you can use straight away for search engine success. Everything is covered -- from setting up Adgroups... writing ads that convert... to researching keywords and tracking results from your campaign... and lots, lots more.

It's all there. Everything you need to know and do in order to attract new customers with Google Adwords.

Take this 84 page course and build a business... a real moneymaking business online. Any business can benefit immensely from a Web presence. Get the edge on your competition. Learn how to use the power of the Net to leverage your income.

 

Acceptance Of This Offer Is Strictly Limited

For a long time now we've offered our clients exclusive protection of their search engine positions within their own specific industry. What this means is that we have a strict policy which limits the maximum number of clients we take on per search term to TWO only!

For example we'll only work with one other business similar to yours in your local area, e.g."courier services in Sydney" or "tennis court hire Melbourne" will only have 2 Seo-Xpress clients competing for the category in Google,Yahoo and MSN.

This service works for established sites or brand-new web sites In fact if you're just about to launch a new site talk to us so we can check for potential search engine red flags which could penalize your site before you even get started.

Search is currently one of the hottest marketing channels in the world, and your business can realize outstanding returns on your investment.

However, it can take several months to attain optimal results with search engine optimisation, and choosing the wrong provider or using ineffective methodology can delay any returns. (don't ever assume your nephew or the guy down the road can do this) It is critical that the methodologies used at the outset are effective and timely to minimize the waiting period for results.

The carpenter who built your house is not necessarily the right person to sell it. If you want to see real return on your web designer’s creation, we recommend they not be the person involved in marketing the site.

Many online businesses are more than happy to leave the aspects of marketing their web site to the person who developed the site – their web designer. While it’s true that developing and optimising a web site involves a fair amount of technical knowledge, a professional search engine marketer should be the person developing your search marketing strategy, not your web designer

 

It's a well known and documented FACT that 96% of the web designers in the world don't know how to get your site to the top of the search engines!

Leaving your search marketing to your web master can actually be quite harmful to your online business as the following story shows:

e.g.. A recent client came to us from a referral and complained that after spending upwards of $5000 on a new web site, after a year the site could still not be found anywhere in the top pages for their desired keyword phrases.

When we checked the site we immediately found that the designer had created no less than four home pages for the one site. An immediate penalty possibility with Google, Yahoo and MSN.

The web designer had inadvertently shot his company in the foot with poor site architecture and planning. AND he actually told the client at the design process that this was a good thing?

 

Search engines judge and rank your site on its functionality, key words, popularity, navigation, copy, external links, links from other sites, and relevancy to the subject matter.

There are many business owners out there who have spent $3,000 or more for a very pretty but totally ineffective web site.

There are many sites that simply don’t work well because some tech head designer decided to make a work of art instead of a functional site.

Don't Lose Potential Customers Because They Find Your Competitor's Web Site First!

As you can imagine, I'm really excited to offer this essential service to you...

So if you'd like the advantage of guaranteed top search engine rankings with our top ranking search engine services, enquire today...

Get Your Site To The Top of the Search Engines!
Find out how Seo-Xpress can get your site into the top results when someone searches for your keywords
If you liked what you read above and are serious about improving your sites' web position in Google, Yahoo & MSN, simply submit your first name and email address in the form below to receive further information RIGHT NOW. (Check your email in a few seconds)
First Name:
Phone Number:
Web site Address:
E-mail Address:

Your privacy is SAFE with us.

 

*Due to the extent of the work we do and the different types of search categories, our prices are always on application*

*All Australian Prices are Tax Deductible and subject to GST

We have payment options including a results based schedule PLUS the service goes for an entire 12 months NOT just 6...



If you would rather not enquire online:

1. Enquire Internationally By Phone: Call +61 1300 769 855 (24 hours a day, 7 days a week) and leave your Name & Telephone Number and we'll call you back during Sydney Eastern Standard business hours (Monday to Friday 9am - 5pm).

2. Enquire by Phone in Australia: Call 1300 769 855 (Monday to Friday 9am - 5pm Eastern Standard) or after hours leave your Name & Telephone Number and we'll call you back during standard business hours.

3. By Fax or Mail: Fax your enquiry to 02 9327 3100 or Mail to Seo-Xpress c/o PO Box 1261 Double Bay NSW 1360.

4. By Email: Click here to Email us with your enquiry details.


Search engine marketing is the least expensive method of getting the word out to millions of well educated and often well paid consumers.

If search engine optimisation prices sound too high then think about it this way...

Sure, there’s always someone’s nephew hanging around to take a project for $600. Then again, there are always clients hanging around who have already been burned by the ‘nephew job’ and are ready to pay real money for real work.

You simply can't get better advertising exposure for less. Even if you hired someone in-house, they sure wouldn't work for $5 to $10 a day.

The most important fact about search engine consumers is that they have taken the time to prescreen themselves. Every time a search engine user enters a set of keywords looking for information on products or services and finds your business web site, you can be reasonably certain they are searching for exactly what you are offering.

Take advantage of their curiosity and be certain you can be found where and when it counts.

Compared with other forms of marketing, search engines have a far wider potential reach, are much cheaper, and allow for the revision of content quickly without producing cost overruns. Search engine marketing also allows for a greater number of listings spread over a wider array of keyword phrases, thus producing far more opportunities to be found by potential clients and customers.

Compare the costs and coverage of search engine marketing with other forms of traditional marketing including Yellow Pages, Print and Broadcast.

Remember, if you have any questions, make sure you contact me personally at enquiries@seo-xpress.com or 1300 769 855 (Sydney EST) right away; I'd hate to see you miss out on this because you were unclear about something.

To Your Internet Success

James A Kellie
Director Of SEO Services
pH : 1300 769 855

PS : Setting up a web site is only half the job; making sure people can find the site is the other. The higher your site ranks in the search engines, the greater the likelihood that the site will attract qualified traffic, resulting in increased sales.

Order our service and build a business... a real order-pulling business online. Any business or seller can benefit immensely from a Web presence.

Get the edge on your competition.

Use the power of the Net to leverage your income.

PPS : Few Requirements with our Service:
I'm not going to bore you with a lot of rules regarding our search engine optimisation services but we do enforce our little rules strictly so read them and understand our service criteria:
We will not promote -
*Web sites with illegal content or material.
*Web sites with any sort of violent content.
*Web sites promoting pornography,racism or anything deemed undesirable.

The sooner you get started -- the sooner your site will be listed on the major search engines.

PPPS : You have to make sure people can find your site if you expect to make any money online! In just a few weeks, we'll have your web site fully optimised and submitted to the major search engines and directories PLUS you are covered by our Money-Back-Guarantee!

My Personal Guarantee is very Simple-

If you don't get a top search engine ranking after our service - I will refund your money right away as per our results based service agreement.

That's more than a guarantee. It's my personal promise .

No strings.
No ifs, and or buts. And no questions asked!

... to claim our service at your exclusive discount before it's too late!

ENQUIRE TODAY

 

Get Your Site To The Top of the Search Engines!
Find out how Seo-Xpress can get your site into the top results when someone searches for your keywords
If you liked what you read above and are serious about improving your sites' web position in Google, Yahoo & MSN, simply submit your first name and email address in the form below to receive further information RIGHT NOW. (Check your email in a few seconds)
First Name:
Phone Number:
Web site Address:
E-mail Address:

Your privacy is SAFE with us.

© Seo-Xpress.com - All Rights Reserved - Serving satisfied customers since 1997

PO Box 1261 Double Bay NSW 1360 pH 1300 769 855
Fax 02 9327 3100 Email enquiries@seo-xpress.com

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