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Search Engine Secrets > Search Engine Optimisation Sydney
 Search Engine Optimisation Secrets To Get A Top Search Engine Position
Optimise your website with these Search Engine Secrets which
are the basic essentials if you want to do it yourself and have
the time and dedication to learn basic search engine optimisation.
This guide assumes that the reader already has a basic understanding
of HTML and can build a website from scratch.
Firstly you need to know the basics of search engine optimisation.
The most affordable and proven book on how to get a top search engine
ranking is the TNT Guide
by Jason Alexander and Robin Nobles. This one will put you on the
right path...however, be aware that it is a beginners guide for
the non-technical. For advanced SEO, the best book to get you up
to speed with the latest on what's happening with the search engines
and how to tackle them today, try 'The Unfair
Guide To Winning The Search Engine Wars'.
Next armed with all the knowledge you've just learned from the
above books, and assuming you have a site or you know your new websites
theme, you need to go to Wordtracker
and find out what keywords to use. Wordtracker is great as the service
will tell you what are the most current popular search terms for
your niche and also how many searches are done on the words per
month plus how many competitors there are supplying these search
terms. This is an indespensible research tool that most serious
marketers swear by. Before you start searching for keywords, you
can learn how to maximise Wordtracker easily by reading Wordtracker
Magic.
Next after you've built your site according to what you've learned
from the above you need add a site map. Site Maps are highly effective
when created properly. They are a keyword rich static page that
lists all the pages and topics on your site, with links for your
visitors and the engines to follow through-out your site. Sitemap
Creator automatically generates thematic site maps, but they're
not just a bunch of links. It uses the titles from your html pages
for the linking text, and creates a description for each link, using
your meta description tags. Read more about building a Site
Map.
After you've included your site map you need to run your pages
through a program like Webposition
Gold. This is the top rated search engine optimisation
tool that the professionals use and if you are serious about seo
you need it. WebPosition Gold enables you to build search engine
optimised pages with its built in HTML editor, but more importantly
its Page Critic feature analyses your page and tells you exactly
how a particular search engine will assess your site. Worth the
price just for this feature, the software comes with other features
such as the Reporter which will tell you exactly how your page is
ranking on the search engines after you submit. You can download
a free 30-day trial here.
Although you need to hand submit to most of the major search engines
or get found preferably by an incoming link (if you can wait), the
best search engine submission software is made here in Australia
and goes by the name of Submit
Wolf. This easy to use software automates the
task of submitting to hundreds of smaller search engines and directories
and can save you hours and hours of time. Reguarly updated you should
be resubmitting your pages with Submit Wolf every quarter.
Now that you've optimised and submitted your website you need to
start building your page rank with lots of incoming links to your
site. That way you'll stay in the top of the engines and ensure
lots of free traffic comes your way. Arelis
is an easy to install PHP script that automates the entire process
of other website owners submitting reciprocal links to your links
page. It builds the pages for you and is the only way you can automate
the time consuming process of organising a minimum 100 inbound links
to your site. The other major reason you need Arelis is that you
can search the net for partners with similar search terms and build
a list of quality link partners - all automatically! Arelis offers
a free
30 day trial here.
Now that you're ready to trade links you need to know just how
many links you need to aquire to beat your competition. OptiLink
shows you how experts link their way to the top. It lets you match
their linking strategy in no time. No need to be an expert. OptiLink
reveals everything.
One word of warning though, if you don't know the basics of web
design and seo, you will find some of the software mentioned here
too difficult to use. Unless you have plenty of time to spare and
are willing to make mistakes in the beginning you are probably better
to employ the services of a professional search engine optimisation
company.
There are many instances of business owners buying a program like
Webposition Gold only to find the learning process too time consuming
and ultimately when other easier business priorities take over the
software is never used. Most business owners are just too busy running
their own business. However if you own your websites and want to
do it all yourself, the above products are indespensible!
Search Engine Secrets
Get Your Site To The Top of the Search Engines!
Find out how Seo-Xpress can get your site into the top results when someone searches for your keywords |
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Useful Resources
Search Engine Optimisation Basics. An easy an affordable guide to SEO
Making Money with Google Adwords.
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