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Web Page Optimisation > Search Engine Optimisation Sydney
Article On Web Page Optimisation
How to submit your web site to Yahoo, the Open Directory Project and other Internet directories
This special article lists all parts of our special article series
about how to submit your web site successfully to Yahoo, the Open
Directory Project and other Internet directories.
What is an Internet directory and why should you care?
Have you ever wondered what the difference is between search engines
and directories? If you dont know the difference, then your
site may be excluded from major sources of web traffic.
If your site is listed in Internet directories, then it can also
have a higher ranking on search engines, for example Google prefers
web sites that are listed in the Open Directory Project (dmoz.org).
If your web site is listed in industry specific and regional directories,
then it can gain a higher link popularity score which can improve
your rankings on other search engines. In addition, directories
bring targeted traffic to your web site.
So what is the difference between search engines and directories?
Search engines use software programs to index your web pages, often
called robots or spiders. They are programmed to constantly crawl
the web in search of new or updated pages. They will go from one
page to another until they have visited every web site on the Internet.
Every search engine employs different criteria to determine if
your web site should be indexed and how well your site should be
ranked. The most popular search engines today are Google, AltaVista
and AllTheWeb.
Internet directories don't use software programs. They are compiled
by humans who organize web sites by subject into categories. If
you submit your web site to an Internet directory, your web site
will be visited by real people who can decide whether they include
your web site or not. The most popular directories are Yahoo and
Open Directory Project.
If someone searches on a search engine site, the query must match
the words on your web page. If someone searches on a directory site,
the query must match the words in the description of your web site
in the directory.
A listing in all important Internet directories will have a very
positive effect on your web site. If you want best results for your
site, you should make sure that your site is listed in all relevant
Internet directories.
How to get listed in Yahoo, DMOZ and other Internet directories
In general, to get your web site indexed in a directory, you have
to submit your site to a particular category. In addition, you have
to submit a description of your site. An editor will review your
site and then accept or reject your site according to its quality.
Sometimes it's harder to get indexed in Internet directories than
to get listed in search engines. There can be a variety of reasons
why Internet directories won't list your web site.
If you follow our tips below, it's more likely that your web site
will be listed in Internet directories. This will improve your search
engine rankings and it will bring more visitors to your site.
The most important tip is: submit your web site to the right category
and follow the directory's guidelines carefully.
Most directories are very specific. They list only web sites that
fit their topic or world region. Even the major general directories
are very picky, for example if you have a UK-based site, make sure
it's in the appropriate regional category of the directory.
If you submit to Yahoo and your site is commercial, you must submit
to the "Business and Economy" category. If you submit
to the Open Directory Project (dmoz.org), you must follow these
rules: If your site isn't written in English, you must choose the
World category, if you have an adult site, you must choose the Adult
category, if your site has regional information, take the Regional
section.
So before submitting your web site to a directory, read the directory's
submit guidelines carefully. Here are the addresses of the major
directories and where you can find their guideline pages:
Yahoo: http://www.yahoo.com/docs/info/include.html
Open Directory Project: http://www.dmoz.org/add.html
Zeal: http://www.zeal.com/guidelines/style/
Gimpsy: http://www.gimpsy.com/gimpsy/doc/faq/faq_suggest_site.php
JoeAnt: http://www.joeant.com/guidelines.html
Further directories for the specific topic of your web site can
be found at "directory of directory" sites, for example
searchenginecolossus.com and beaucoup.com.
Submitting to general directories and industry-specific directories
can improve the link popularity score of your web site and so it
can improve your search engine rankings.
If you use IBP 3.0
to submit your web site to search enginesand Internet directories,
then you already have all important general directories and industry-specific
directories at your fingertips.
Copyright by Axandra.com
Internet
marketing and search engine ranking software
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