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About Search Engine Position And Optimisation
Revealing Insider Tips For Your Yahoo Rankings
"Yahoo_Mike" is the nickname of a Yahoo employee who
is very helpful in responding to questions of webmasters in the
forums at WebmasterWorld.com.
During the last few weeks, Yahoo_Mike gave many tips that may help
you to improve the ranking of your web site on the new Yahoo search
engine.
About getting non-profit sites listed in Site Match
The Yahoo employee said that the first step is to send an email
with your site information to psm@yahoo-inc.com to see if it qualifies
for the program. Someone would follow up with you if additional
information was required.
About being listed in Yahoo after the Inktomi program has run
out
The Yahoo employee said that web sites that participated in the
Inktomi paid inclusion program that were already crawled by Yahoo
would remain in Yahoo search after the end of the Inktomi program
on 15th April.
About not paying the pay per click (PPC) costs
The Yahoo employee said that your Site Match URLs would no longer
be available until you added funds to your account when your PPC
budget ran out. If your URL had been previously crawled, then the
URL would continue to appear because it remained in the Yahoo crawler
index.
About the speed of Site Match
The Yahoo employee said that it could take up to 4 business days
for new Site Match URLs to be reviewed and added to the Yahoo search
results.
About Yahoo showing free crawled web sites
The Yahoo employee said that Yahoo search results had begun showing
free crawled sites when it had launched in February and that the
crawler continued to add new sites and pages every day. According
to Yahoo_Mike, it can take several weeks for a web site to be visited
or recrawled if you submit it via the Add URL program.
About being listed in the Yahoo directory and the effect on Site
Match
The Yahoo employee said that if your web site was listed in the
Yahoo directory it would also be crawled. That crawl would happen
on the same frequency as other web sites on the web. Web sites in
the Yahoo directory should be crawled within 7 weeks.
About being listed in the Yahoo directory but not in the search
engine
According to the Yahoo employee, it can also happen that a web
site that is listed in the Yahoo directory is not listed in the
Yahoo search engine results. The Yahoo directory is reviewed by
editors only. Sites from Yahoo's Add URL feature, Site Match service
or crawler are reviewed both algorithmically and by editors.
The Yahoo employee said that there are some techniques, such as
hidden text, that a human editor would not detect. However, the
algorithmic evaluation would catch these problems. The site would
be accepted into the directory but not into the Yahoo! Search results.
For the Yahoo directory, this would be alright because the directory
listings are not ranked by relevance and so they are not influenced
by hidden text. Hidden text is in violation of Yahoo's editorial
guidelines because it is an attempt to influence the relevance of
the search results.
This means that the inclusion in the directory does not guarantee
inclusion in the normal search results although it makes the inclusion
easier.
(Editor's note: We've always warned webmasters about the risks
of using shady search engine optimization methods such as hidden
text or doorway pages. Search engines don't like them at all. If
you want to achieve good results, you should focus on ethical search
engine optimization).
Yahoo_Mike also said that another reason for being listed in the
Yahoo directory but not in Yahoo Search is that your web site cannot
be crawled because the web page uses Flash technology. If you want
to find out if your web site is optimized for a high ranking on
Yahoo, try IBP's
Top 10 Optimizer.
Source: Yahoo_Mike's quotes are taken from the WebmasterWorld forum.
A subscription is required to read all postings in that forum.
Copyright by Axandra.com
Internet
marketing and search engine ranking software
Search Engine Position & Optimisation Article
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