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Engine Optimisation and SEO > Search
Engine Optimisation Sydney
 Article
About Search Engine Optimisation And SEO
How Do Search Engines
See Your Web Site?
Are you sure that search engines understand your web site? Search
engines see your web pages with different eyes than web surfers.
A web page that looks great to the human eye can be totally meaningless
to search engines. For example, search engines cannot read the text
on the images of your web site, and many don't understand web languages
such as JavaScript or CSS.
If you have a great looking web site that is meaningless to search
engines, you won't be able to achieve high search engine rankings
with that web site - no matter how good and interesting your web
site content is.
In general, search engines cannot see content that is presented
in the following file formats:
images (GIF, JPEG, PNG, etc.)
Flash movies, flash banners, etc.
JavaScript and other script languages
other multimedia file formats
Some search engines can index some of these file formats but in
general, it's very difficult to obtain high search engine rankings
if your main web site content is presented only in these formats.
Search engines need text to index your web site.
They cannot know what's written on your GIF or JPEG images or in
your Flash movies. If you use a lot of images on your web site,
you should also create some web pages that contain a lot of text.
If you want to find out how search engines see your web site, you
have to use a search engine spider simulator tool. A search engine
spider simulator tool emulates the software programs search engines
use to index your web site. They show you what elements of your
web site are visible to search engines.
If you don't have a search engine spider simulator tool yet, download
the free IBP demo version now. The IBP demo version offers
a fully functional spider simulator tool that is not limited in
any way.
Just enter the URL of your web site and IBP will tell you what
text and which links search engines can find on your site.
That allows you to quickly find out whether your web site lacks
information that search engines need to properly index your web
site.
Copyright by Axandra.com
Internet
marketing and search engine ranking software
Article On Search Engine Optimisation and SEO
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