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Search Engine Indexing Optimisation > Search Engine Optimisation Sydney
 Article
On Search Engine Indexing And Optimisation
Amazon's new search engine A9
Amazon officially launched its search engine A9.com. A9 is the
first search engine with strong personalization features. It looks
as if A9 has the potential to become a major search engine.
What is special about A9?
The A9 search engine tries to provide a new search experience.
A9 offers search results from different information sources, which
are presented through selectable and adjustable columns (web and
image search, book text search, movie information search, dictionary
search, etc.)
A9.com is "a search engine with a memory" as it returns
results from the user's information, so with every search, users
will see results from their own history, bookmarks, and diary.
A9 also offers new features to manage online search. For example,
a search history is stored and displayed to users anytime they are
signed-in either from home or from work.
A9 offers a diary that allows users to record, save and reference
notes about any web page they visit. In addition, A9 offers a bookmark
manager.
Privacy concerns
If you have an Amazon account, A9 will automatically recognize
you. A9 also remembers what you searched in the past. A user's A9
activity can be tied to a user's history on Amazon.com.
The A9 privacy policy says it very clearly:
"Please note that A9.com is a wholly owned subsidiary of Amazon.com
Inc. If you have an account on Amazon.com and an Amazon.com cookie,
information gathered by A9.com, as described in this privacy notice,
may be correlated with any personally identifiable information that
Amazon.com has and used by A9.com and Amazon.com to improve the
services we offer."
If you use all A9 features and buy at Amazon, then Amazon knows
who you are, your complete address, which web sites you visit, which
products you purchase, etc.
A9 is also available in a generic version that doesn't collect
personal information. However, the generic version doesn't offer
all features of the full version.
What does this mean to you?
Although A9 currently uses Google index it might become a Google
rival in the near future. A9's chief executive officer Udi Manber
was the chief scientist at Yahoo before joining Amazon.
A9's personalization features will probably be copied by other
search engines soon. This might be the overture to a shift in the
search engines market. The first other major search engine with
personalization features is Ask Jeeves.
Copyright by Axandra.com
Internet
marketing and search engine ranking software
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