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Optimisation Article
 Useful
Article on Internet Optimisation and How to get your directory
submission accepted by the editors.
A listing in Internet directories is important for your web site.
It brings traffic to your web site and it increases the link popularity
of your site so that it gets higher search engine rankings.
If someone searches on a search engine site, then the search query
must match the words on your web page. If someone searches on a
directory site, however, the query must match words or phrases in
the directory's description of your web site. That's why the description
is the most important factor when submitting your web site to Internet
directories.
Give your description a lot of thought and be very precise in your
wording, otherwise editors will re-word it to their liking. You
run the risk of losing your important keywords and phrases in the
description. Keep your tone down. Your first goal is to get listed
and show-up on a search for your main keyword or phrase. Let your
web site do the selling.
Your site description does not have to be identical to your META
Description tag. You're free to enter any description you want as
long as it follows the directory's submission guidelines.
Don't just submit a list of keywords but 2-3 sentences that convey
what your site is about.
If the directory demands both a title and a description, then don't
repeat the title in your description. You will just be wasting copy,
because it will get edited out.
Look around in the category you want your web site to be listed
in and try to mimic the general wording. Many directory editors
have a certain style that they like to see.
Speak of yourself in the third person. Don't use the "we"
terminology, for example don't say "we offer kitchen furniture"
but say "offers kitchen furniture". The directory sites
cannot use the "we" word because it would imply that they
are the ones offering kitchen furniture instead of your company.
Avoid superlatives, exaggeration, hype and marketing speech as much
as you can when filling out the submission form. For instance, do
not submit titles such as "The best company for kitchen furniture"
or "#1 radio manufacturer world wide" (even if it's true).
Describe your site in functional terms, not the usual promotional
copy used for your visitors.
On a related note, don't use all capital letters and exclamation
marks. NOT even once! :-)
Include only your most important keywords or key phrases in the
description. Don't use all the keywords you can imagine.
Keep your description short. Editors always edit for brevity, clarity
and accuracy. The longer the description, the more likely the editor
will have to edit it. If you describe your web site as "Provides
a directory of the best affiliate programs on the market where you
learn how to build a new income stream", the editor might reword
it as "Provides associate program information".
Don't use expressions that have no real value and that don't describe
the purpose of your site, for example "Welcome to the kitchen
furniture site" or "Try our products". Directory
editors always delete such phrases.
Don't add pricing information in your description. On the one hand,
it doesn't describe the purpose of your site and on the other hand,
it's often difficult to get your description changed once you've
been accepted in the directory.
Always spell-check your description. This means that you shouldn't
start crafting your description in the submission form on the directory
web page but in your word processor application. If you can, let
someone else proof-read your
description.
If you follow these tips, you can be reasonably sure that your description
won't be edited and that it will contain your most important keywords.
We recommend using IBP 3 to submit your web site to search engines, directories
and even industry-specific sites.
Copyright by Axandra.com
Internet
marketing and search engine ranking software
Optimisation Internet Article
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