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Search
Engine Optimisation Sydney > Internet
Search Engine Optimisation
 Article
on Internet Search Engine Optimisation and How to optimize your
site for Google's image search
One of the most interesting features of the major search engines
is the image search option. You can find them at the following URLs:
Google
Image Search
AltaVista
Image Search
AllTheWeb
Image Search
To reach the image search engines, you can either use the links
above or use the Images/Pictures option at the homepage of the search
engines.
Image search is another opportunity to promote your Web site with
search engines without much extra effort or cost.
Remember that search engines are incapable of reading text on graphics.
They index the images on your Web pages by looking at the text around
the images or by reading the attributes of the image HTML tags.
Here are 8 tips to get a good position in Google's image search
(all tips also apply to the other image search engines):
1. Use the standard IMG tag.
The image search engines can only find images that are displayed
by the <IMG SRC = "..."> tag. Don't use JavaScript,
the OBJECT tag, image maps or dynamically created links to display
your images if you want search engines to be able to find your images.
2. Use the ALT attribute of your IMG tags.
The <IMG ALT> attribute provides a short description of the
image. It's used when the image cannot be displayed by the Web browser
or when the Web page is displayed using assistive technologies like
screen readers. Search engine software programs also read the ALT
attribute.
Use descriptive, keyword-rich descriptions in your IMG ALT attribute,
for example, if you sell dog food, write "Natural dog food
with an exclusive combination of meat proteins from USDA inspected
plants."
3. Use the TITLE attribute of your IMG tags.
Write the <IMG TITLE> attribute in the same way as the ALT
attribute. Some Web browsers display the TITLE attribute as a "tool
tip", a short message that appears when the mouse cursor pauses
over a graphic or link.
If your image is also a link, you can use the TITLE attribute for
your <A HREF> tag as well.
4. Image file name.
Instead of naming your images "image1.gif" or "welcome.jpg",
use descriptive file names that include your keywords if possible.
For example, use the file name "dog-food.gif" for a picture
that shows dog food. Use spaces or hyphens to name your image files.
It's also a good idea to put all images into a directory that is
named after your most important keyword, for example "dog-food/dogs.jpg"
or "natural-dog-food/dog- food.gif".
5. Surrounding text.
Google and other search engines use the text before and after the
image to put the image into context. Make sure that the text the
graphic is keyword-rich and relevant to the image.
6. Document title.
If possible, the title of your Web page should match the keyword,
for example "Natural dog foods" would be a good Web page
title for our dog food seller.
7. Links and link texts.
Links from other sites that point to the Web page with the image
should use file names and link texts that include your keywords,
for example <.A HREF = "http://www.dog-food-123.com/natural-dog-food.htm">
Natural dog food<./A>
8. Robots.txt file.
If available, check your Robots.txt file if it prevents search
engines from indexing your images. Check if you have locked the
access to your images directory or to gif/jpeg files in general.
Here's a complete example. Our dog food seller would like to get
found for the key phrases "natural dog food" and a combination
of "dog food" and "health", so he'll display
a picture that shows dog food in the following way:
Our high quality natural dog food contains only the best ingredients
to make your dog strong and healthy.
<IMG SRC = "natural-dog-food/healthy-dog-food.jpg"
ALT = "Our natural dog food significantly improves the health
of your dog."
TITLE = "Natural dog food is important for the health of your
dog.">
Improve the overall health and fitness of your dog with dog food
from the natural dog food specialist.
As you can see, the keywords are mentioned before and after the
image, as well as in the image file name and in the ALT and TITLE
attributes.
Image search is another way to promote your Web site with search
engines without a lot of extra effort or cost. With the tips above,
you should get some extra visitors through the image search option
of the search engines.
Best of all, all tips above also help you to improve your position
for your keywords in the normal text search.
Copyright by Axandra.com
Internet
marketing and search engine ranking software
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